Marketing - Resume

Mission

High-performing marketing leader with deep experience driving multi-channel growth, full-funnel performance, and cross-functional team execution. Expert in lifecycle marketing, demand generation, and revenue optimization across complex B2B environments. Skilled in market expansion, campaign architecture, and operational rigor that accelerates pipeline velocity and strengthens organizational outcomes. Committed to developing high-capacity teams, fostering collaboration, and elevating performance through strategic clarity and continuous improvement.

Full-Stack Growth Leadership: Leads integrated growth engines spanning demand generation, ABM, PR, paid media, content, lifecycle, and multi-channel orchestration for enterprise B2B organizations.
Revenue Architecture & RevOps Engineering: Designs, rebuilds, and scales revenue systems across HubSpot, Salesforce, and 6sense; leads scoring model modernization, attribution frameworks, lifecycle reconstruction, and automated reporting to drive predictable revenue outcomes.
Pipeline Creation & Acceleration: Influences $20M+ in closed-won revenue per client per quarter and supports $78M+ active quarterly pipeline through program design, channel sequencing, and high-velocity execution.
Strategic Market Positioning: Builds high-differentiation narratives, thought-leadership engines, and media programs generating 80M+ impressions, award placement, analyst recognition, and partner ecosystem expansion.
Enterprise Campaign Architecture: Develops multi-ICP, multi-vertical frameworks across logistics, supply chain, automotive, manufacturing, cold-chain, retail, e-commerce, and transportation technology markets.
TAM Expansion & Buying Committee Penetration: Advances TAM capture models, persona systems, and account-engagement architectures that increase buying-committee visibility and accelerate sales cycles.
Cross-Functional Leadership: Directs internal and external teams across PR, paid media, content, sales enablement, analytics, design, and SDR operations to execute high-impact, multi-quarter roadmaps.
Technical–Creative Integration: Combines AI-driven insights, data science, and SEO/SEM/AEO methodologies with creative, high-relevance messaging frameworks that improve conversion efficiency and funnel velocity.
Executive Advisory & Stakeholder Management: Partners directly with CEOs, CMOs, CROs, and strategy leaders to shape GTM alignment, quarterly business reviews, campaign planning, and organizational prioritization.

Experience

Selected experience
for a full curriculum vitae visit
https://www.linkedin.com/in/mannphil/

LeadCoverage — Sr Account Manager: Growth & Revenue

August 2024 - Present
Atlanta, GA (Hybrid)
Driving transformative revenue outcomes for transportation, logistics, supply chain, and industrial accounts through full-stack, data-driven, multi-channel B2B marketing. Leads high-value client portfolios with a focus on measurable revenue impact, pipeline acceleration, and operational excellence across enterprise environments.

Owns end-to-end demand generation and full-funnel strategy for enterprise clients, influencing $20M+ in closed-won revenue per client per quarter and supporting more than $78M in quarterly active pipeline through integrated, multi-channel execution.
Builds and deploys ICP-driven ABM engines across 6sense, HubSpot, Google, LinkedIn, email, and SDR workflows, enabling successful TAM capture with scalable pathways to full coverage and marketing-influenced pipeline, and unlocking new co-marketing opportunities and partnerships with global brands.
Directs thought-leadership and PR engines that drive market visibility and credibility, including multichannel campaigns producing 80MM+ impressions in media reach and high-value award wins.
Oversees CRM and RevOps modernization for top-tier accounts, focused on high-return revenue activities, with scoring models, lifecycle architectures, attribution logic, reporting systems, and automated dashboards across HubSpot, Salesforce, and 6sense.
Leads enterprise-level campaign architectures across E-commerce, Retail, Managed Transportation, High-Value logistics, and manufacturing or cold-chain verticals, consistently outperforming industry performance benchmarks.
Serves as primary strategic advisor for high-value retainer accounts, managing executive expectations, roadmaps, campaign calendars, and cross-functional team performance.
Mentor team members on demand gen architecture, modern ABM practices, lifecycle orchestration, KPI modeling, and multi-touch attribution to elevate account performance and internal capability.
Blending the technical integration of AI, data science, and technical applications of SEO, SEM, AEO into the creative of impactful messaging to key prospects.

Elementum — Senior Lead Generation Manager

April 2022 - August 2024
Lehi, UT (Remote from Atlanta, GA)
SaaS company focusing on AI/ML optimization and data-driven workflow tools for large CPG, HCLS and Finance organizations, targeting an ICP consisting of the VP or Director of Data, AI/ML, Analytics or business unit executives of supply chain, finance, and IT.

Increased KPIs 43% in the big data/B.I. spaces for held sales-qualified meetings
Supported growth from $3.2MM to $9.3MM total pipeline
Created lifecycle management of 7 decision-maker/influencer roles, 3 ICP personas leading to 146 opportunities in 202 days
Managed strategy & budget of $1MM PPC deck. CPM down 60%, CPC down 81%, CPA down 20%, and CRO increased 3% MoM
Creation of multi-funnel, multi-touch attribution marketing mix
Oversaw Marketo, SFDC, Hubspot, ZoomInfo, 6sense technologies for ABM, net-new acquisition, qualification and retention
Originated new content-marketing strategy from keyword research to SEO optimization, leading to over 1,000 improved keyword ranks and acquisition of 53 top-10 non-branded keywords.
Authored high-performing web, email, display, webinar & whitepaper collateral
Hosting up to 12 events per year for Data VP and CIO/CTOs to network and actively engage in our data-enablement community
Maximized investment in trade-show/summit attendance, leading to an average of 25 qualified opportunities per event
Led direct reports for: BDRs, design (web and OOH), e-mail, SEO content, procurement, analytics reporting.

Reliant Technology — Senior Digital Marketing Strategist

July 2023 - April 2022, Promoted July 2021
Atlanta, GA (Hybrid)
Tech third-party maintenance of enterprise server and storage hardware.

Led strategy and new-business acquisition for data center services and sales
Increased close-won margin from online sources by 24%, lead-flow by 31%, new users by 26%
Originated ICP personas and verticals, creating deep, valuable content positioning the company in thought-leadership, expertise, and customer service around ITAM pain-points, opening up a floodgate of new leads.
Managing the lifecycle and lead-generation across the buying journey of all audiences with ROI/CPA analysis, leading to a reduction in spend an increase in MQLs.
Launched PPC Ads (Google, YouTube, LinkedIn, Facebook, AdRoll) – managing a team of PPC experts to retain share of voice, drive lead flow.
Turned email marketing profitable – both prospecting from cold leads to re-engaging current leads at all lifecycle stages. Creating personalized and effective out-bound email to improve open rates by 20% and CTOR by 30%.
Revamped organic / SEO Marketing – Finding keyword gap and overlap to best create and organize content based on search queries and intent. Overseeing and management of editing and writing of blogs and cornerstone content.
Launched new site, new ticketing/ITAM system, new ABM strategy.
Led direct reports for: SFDC lifecycle marketing, copywriting, SEO content, PPC, analytics reporting.

Creative Approach - Digital Marketing Strategist

September 2019 - July 2020
Atlanta, GA (Hybrid)
Print and Design company specializing in company full-stack branding

Pioneered new outreach strategy and increased subscriber count by 20%
Led email marketing optimization: doubled open rate, CTR raised by 136%
Created new CMS, CRM and web-store around eCommerce best practices
Managed in-person sales and networking events with industry contacts
Optimized SEO, SEM and SERP strategy, establishing back-link, affiliate and rewards programs
Oversaw PPC advertising (Google Ads, Facebook, Instagram), with a strong focus on geolocation/geo-fencing
Led marketing from social media management, design, and copy writing for two locations
Owned content and e-mail marketing, collateral create of blogs, whitepapers, and landing pages
Created bespoke lead capture devices campaign
Led direct reports for BDR, SEO, and analytics reporting.

Time To Escape — Marketing Strategist

November 2018 - September 2019 + On-going consulting contract.
Atlanta, GA (On-Site)
Events and Corporate Entertainment Company

Ran full SEO/SEM optimization of site, driving company to #1 on SERPs for several keyword groups
Created end-to-end campaigns for digital and print, resulting in 30% uplift of AoV
Implemented Strategic planning and content creation for multiple audience segments
Owned PPC ads and optimized CPA/CTR by 5% including geolocation/geo-fence planning and campaign budgeting
Led Event management and planning
Managed lead generation from social and search campaigns
Customer retention strategy and re-conversion optimization
Review tracking for continuous improvement of marketing KPIs
Oversaw CMS and CRM Management, led direct report for SEO management

Ideal World Shopping Direct — Web Marketing Manager

December 2016 - April 2018
Peterborough, UK (On-Site)
Web/eCommerce department of Britain's biggest TV shopping channel

Creating and managing marketing and sales copy for up to 5,000 existing products across 11 departments, up to 100 new products per week
Owning SEO-compliant, content-based marketing materials, blogs, and journalistic articles for article-based promotion and direct e-mail marketing to over 2 million weekly customers
Pioneered and launched the first content-based marketing articles for the company, producing several articles and guides every month, expanding online sales

Hire Phil Mann as an end-to-end marketing expert.

Skills

Expertise

Proficiencies