SUMMARY        Full-stack B2B marketing leader with 15+ years of experience. Orchestrates enterprise-scale demand generation and lifecycle performance, strategy, and pipeline growth across multiple verticals. Expert in account-based marketing, revenue operations, and full-funnel orchestration. Proven track record of scaling GTM systems, tens of millions in revenue, and leading cross-functional teams to high-performance execution.
CORE COMPETENCIES
Demand Generation & Lifecycle Strategy                ABM & TAM Expansion
Revenue Operations & Full Funnel Marketing        PR, Paid Media & Content Strategy
Go-To-Market  Optimization                                Multi-Channel Campaign Architecture
RELEVANT PROFESSIONAL EXPERIENCE
LeadCoverage — Sr. Account Manager: Growth & Revenue
2024 – Present | Atlanta, GA (Hybrid)
* Influenced $20M+ closed-won per client per quarter; supported $78M+ quarterly pipeline via integrated demand programs.
* Engineered revenue operation systems across HubSpot, Salesforce & 6sense: led rebuild of scoring models, attribution logic, and automated dashboards.
* Oversees building of ABM campaigns that captured net-new accounts and co-marketing wins with top-tier partners.
* Led PR, thought-leadership campaigns driving 80M+ media impressions and high-impact awards.
* Acted as executive strategy partner to CRO/CMO stakeholders across industrial, 3PL, ecommerce, and cold-chain verticals.
* Managed team of 12 across 5 agency accounts, reporting directly to CEO
Elementum — Senior Lead Generation Manager
2022 – 2024 | Remote (HQ Salt Lake City, UT; Remote from Atlanta, GA)
* Scaled pipeline from $3.2M to $9.3M; improved sales-qualified meetings by 43% in target verticals.
* Owned $1M PPC budget: decreased CPM 60%, CPC 81%, CPA 20%; increased CRO 3% month-over-month.
* Delivered 146 qualified opportunities in 202 days through lifecycle journey design, persona mapping.
* Led GTM for ABM, SEO, SEM, events, and outbound SDR engagement across enterprise SaaS buyers.
* Managed direct reports across content, paid media, analytics, and demand ops.

Reliant Technology — Senior Digital Marketing Strategist
 2020 – 2022 | Atlanta, GA (Hybrid)
   * Drove 24% margin growth, 31% lead increase, 26% new users via SEO/SEM/PPC and content funnels.
   * Modernized lifecycle strategy for IT infrastructure maintenance solutions.
   * Managed team executing on PPC, lifecycle email, SEO, and analytics operations.

Creative Approach — Digital Marketing Strategist
 2019 – 2020 | Atlanta, GA (Hybrid)
      * Doubled open rates and boosted CTR by 136% through new email architecture.
      * Built CRM/CMS and webstore to enhance eCommerce experience and brand cohesion.
      * Managed SEO, SEM, content, and paid campaigns for B2B and B2C design services.

Time To Escape — Marketing Strategist (Consulting)
 2018 – 2019 | Atlanta, GA (On-Site)
         * Elevated website to #1 SERP across multiple keywords
         * Grew AOV 30% through strategic seasonal and event marketing.
         * Owned SEO, paid ads, events, and marketing automation strategy
For prior experience please see LinkedIn.
EDUCATION
         * 2:1 Essex University, UK  B.A. (Hons) Contemporary Theatre Practice 2005–2008
         * 2:1 Anglia Ruskin University, UK CertHE – Community Studies 2003–2004